Designing stickers for products can be a fun and creative way to help retailers stand out from the competition. But with so many different sticker designs on the market, how can your stickers make the biggest impact? Here are five tips from retailers who know a thing or two about designing product labels that pack a punch.
1. Keep it simple – avoid overcrowding your label with too much text or graphics
When it comes to stickers, less is more. If you overload your label with text or graphics, it will be difficult for customers to focus on the important information. Keep your design simple and clean, and use typography to create a visual hierarchy that directs the viewer’s attention to the most important details.
2. Use colours that will stand out against the background
The colours you choose for your stickers are just as important as the design itself. You want to make sure the colours you use will contrast well with the background, making your sticker easy to spot. Use a colour wheel to help you choose the perfect colour combination for your design. If in doubt, white sticky labels create a perfect neutral canvas.
3. Use images and icons sporadically
Using images and icons sporadically can be a great way to add visual interest to your sticker design. But if you go overboard, it can be overwhelming for the viewer. Use one or two images that support your overall message and place them strategically within the design. This will help your sticker stand out from the competition.
4. Make sure all of your contact information is included on the label
When customers are interested in your product, they’ll want to know how to get in touch with you. Be sure to include all of your contact information on the sticker label, including your website, email address, and phone number. This will make it easy for customers to get in touch and learn more about your product.
5. Test different layouts until you find one that works best for your product
The layout of your sticker is just as important as the design itself. You want to make sure the sticker is easy to read and understand at a glance. The best way to do this is to test out different layouts until you find one that works best for your product. Try different placements for the text and visuals, and experiment with different font sizes and colours.
And that’s all you need to create a stunning product label. Ready to reach out to your label printer of choice? Try out some of these tips to create a sticker design that really grabs attention. And don’t forget to include all of your contact information on the label, so customers can easily get in touch!